Mission
Purpose
We aim to increase the value of the real estate industry as a whole and create a more attractive market. To this end, we provide innovative services and solutions and work with our customers and partners to build a sustainable future.
Meaning
Our mission is to maximize the value of real estate itself and contribute to the development of the industry as a whole by making real estate transactions the highest standard in the world. We also aim to build a business that has been loved by people for 100 years and brings joy to society, and to create a “normal” in society. Furthermore, in order to meet the diverse needs of our customers, we utilize cutting-edge technology and expertise to provide higher quality services. We will promote the growth of each employee and create new value through the power of the entire team.
Inportance
Our mission is to maximize the value of real estate itself and contribute to the development of the industry as a whole by making real estate transactions the highest standard in the world. We also aim to build a business that has been loved by people for 100 years and brings joy to society, and to create a “normal” in society. Furthermore, in order to meet the diverse needs of our customers, we utilize cutting-edge technology and expertise to provide higher quality services. We will promote the growth of each employee and create new value through the power of the entire team.
We will also fulfill our corporate social responsibility through consideration for the environment and social contribution activities. We also focus on training and education to enhance the expertise of our employees, strengthen teamwork, and improve the performance of the entire organization. We remain sensitive to the latest market trends and technological innovations, and maintain an attitude of constant learning and growth.
Through these initiatives, we will bring new value and possibilities to the Japanese real estate market and contribute to the realization of a prosperous society. By continuing to be innovative for the future, we aim to demonstrate industry leadership and become a company trusted by many people.
Vision
Future image
We aim to make our sales methods the industry standard and make the Japanese real estate market an attractive market that is competitive throughout the world. To this end, we actively incorporate the latest technology and innovative ideas to provide flexible services that meet market needs. We also respect the lifestyles and values of each customer and propose optimal real estate solutions. We will also deepen our ties with local communities and contribute to the creation of sustainable cities. We will build a prosperous and vibrant future by establishing our business as a “natural” existence that contributes to society and brings joy to people.
Long term goal
We aim for a corporate value of 200 billion yen in 10 years, and will build the foundation for that in 5 years. To achieve this, we will first work to expand our share in the domestic market and strengthen our brand power. We will also invest in the development of new businesses and services and establish a diversified business model. We will promote global expansion with an eye toward expanding into overseas markets. We will focus on developing employees’ abilities and strengthening organizational strength, and develop teams that can demonstrate high performance. Furthermore, in order to achieve sustainable management, we will advance initiatives that take environmental, social, and governance (ESG) into account and gain the trust of our stakeholders.
Transformation to the industry
We will change the impression of the Japanese real estate market, spread a transaction style filled with dignity and professionalism, and establish a sales method that brings out true value. To this end, we will earn the trust of our customers by providing highly transparent information and conducting fair transaction processes. Leverage the latest digital technology to improve operational efficiency and revolutionize the customer experience. We also hold educational programs and seminars to raise the knowledge level of the industry as a whole, contributing to the development of professional human resources.
We will actively participate in regulatory and system reform to realize a healthy and active market environment. Furthermore, we will increase the social value of our industry through environmental considerations and social contribution activities. Through these initiatives, we aim to bring new values and business models to the real estate industry and become an indispensable presence for our customers and society.
Value
Appreciate
Each employee will act with gratitude and respect for the people around them, customers, and partners. We are grateful for the encounters and experiences we have every day, and reflect this in our services. Having an attitude of gratitude builds better relationships and strengthens teamwork. We appreciate your feedback and support and will continue to grow from it.
Selfless
We put our customers’ interests first and strive to maximize the value of real estate. We provide the best proposals and services from the customer’s perspective. We always deeply understand our customers’ needs and pursue results that exceed expectations. We help our customers achieve their goals by understanding the latest market trends and proposing innovative solutions. We work together as a team to ensure customer satisfaction.
Tradition and innovation
As the Inoue Kogyo Group, which was founded in 1888, we will pass on the trust and social contribution backed by tradition to the next generation, and create new value. We value the experience and knowledge we have cultivated over our long history, while providing innovative services and solutions that meet modern needs. By combining tradition and innovation, we propose the best options for our customers and lead the evolution of the entire industry.
As a company that creates “normal” things that will be loved even 100 years from now, we aim to bring a new common sense to society. We will continue our efforts with an eye to the future and contribute to the realization of a sustainable society. By not being afraid of change and continuing to take on new challenges, we will continue to be a presence that is needed throughout the ages. Each employee has innovative ideas and the ability to take action, and the entire organization creates new value.
